Statistics, not lies.

Market size

  • The UK food market is worth £151 billion per year
    • £36 per person per week
    • 53% of retail spending
  • Local food trade is expected to be £6.2 billion by 2013.
    • Asda’s local sales increased 25% in 2010, and aims for £500m/yr by 2013.
    • Tescos expects to trade £1bn in local food in 2012.
  • The Government has committed to locally procure food for 
its1100 hospitals, 30000 schools, 140 prisons, and other 
public sector bodies. It sees domestic food supply as a national security issue.
  • There are 60,000 pubs, most of which realise that locally 
sourced food attracts customers.
  • There are 95,000 farms, 196,000 food chain enterprises, 91,500 grocery stores, 
and over 400 community owned shops.
  • There are 750 monthly farmers’ markets turning over £250m / year.  
Box scheme and mail-order sales were £156m in 2010.

Trends in demand

  • Online food retail is set to double to £9.9bn in the 
next four years.
  • 43% of manufacturers anticipate that more than 10% of their total revenue will come from online sales by 2015.
  • Consumers are looking for convenience, and a focus on values: transparency, authenticity, authority.
  • 25% of food and grocery manufacturers are 
considering creating their own online store.
  • Sales of domestic food were more resilient in the 
recent economic downturn than those of other premium foods.
  • 75% of consumers who buy local do so to support 
their local community.
  • 20% of consumers are willing to pay more for locally sourced food.
  • 90% of people claim that healthy eating is important to them. 
Poor diet is estimated to account for a third of all cases of cancer, 
and a further third of cardiovascular diseases.
  • Local, fresh, and organic produce has more nutrients, metabolites, and
vitamin C, helping consumers be healthier. In schools this leads to 
improved academic results.
  • The Government’s has committed to locally procure food for 
hospitals, schools, prisons, and other public sector bodies, and is 
encouraging more local sourcing as a national food security issue.
  • It’s ambitions for “Food 2030” include:
    • Encouraging new enterprises, including social enterprises, to enter 
the market stimulating diversity and competition to generate 
a resilient and competitive food sector.
    • For food to make significant contribution to rural communities.
    • Spread profit and risk more fairly across the supply chain (ie shift 
the balance of power away from supermarkets).
    • More seasonal eating to lower production and distribution costs.
    • UK farming should produce as much food as possible, including 70% of all organic produce.
    • Increasing food production sustainability, reducing the food systems’ greenhouse gas emissions, and reducing, reusing, and reprocessing waste.
    • Clearer information on the climate impacts of food

Reports

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