How do you succeed in artisan food?


We’ve been invited to present a little something at the School of Artisan Food soon. They’re educating the next generations of professionals who are coming to party at a very interesting and difficult time. (Well… that’s always true, but it’s especially true right now when the majority of us still don’t value food appropriately.)

What’s the most important advice you’d like to pass on?

Author: Ed

Ed is the founder of Sustaination. He believes that a better world is possibly, desirable, and necessary, and gets rather frustrated by people who aren't prepared to give it a try.


  1. Focuss on your food chain , whos involved from transport to marketing and why ? If you dont have a cause to make the world substantially better, dont get into a nieche like artisan food. Furthermore if you find that you dont have enough customers, then its completely your own fault and you should go back and focuss on your food chain. How can other people help you deliever a better service and product ? A service could be that you sell canvas bags or tshirts , something for your brand to extrapolate onto. A product often requires packaging , which is a neat way of making the product unique, like origami pacakging or using eco fibres. Traceability is important and QR codes can help your customer in getting to know about your business through a QR link to the recipe, food safety standards, inspiration, pictures and videos. Link across social media and make it easy for customers to share their experience with friends and family, this is where you make your money.

    Often people with IT experience / sales & marketing will have these tools at their disposal. Do not micro manage, find people you can trust and make them love what you do! Dont be afraid of others copying your concept, just because there is already someone doing what you do only means that the market is open to such businesses.

    Learn about lean production concept and tools.

  2. I’d say it’s about individual artisans working together for the collective good. One artisan baker won’t change the country’s eating habits, but a host of bakers across the country, or even in the same town, will develop the market, change shopping habits and get people back into the High Street.

    So, those who might appear to be ‘competition’ are really those you should be chatting with, right from the start.

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